Do You Want To Know How To Grow Profitably in ANY ECONOMY?

1. Discover your true core business
2. Make it productive and scalable... where the rate of profit increases with growth
3. Add growth initiatives to your core using a scientifically designed sequence that leverages core resources outward from the core

What is the secret to profitable growth?
Strategy is most often the opposite of what you think, says author Neil Gillespie. Growth isn't about leveraging what you know, it's about learning what you don't know in order to grow.

The secrets are found in Gillespie's two key tools for profitable growth: The uniquely strategic yet simple wisdom of The Profit Triad and the companion 8 Steps to Breakthrough Growth.

What did distributors do during the recession? See what 256 distributors had to say, and what our recommendatons are from this landmark survey of wholesale distributors in 5 vertical industries. See what made better performers fare better than weaker performers, what they think of the economy, the government, and their growth prospects for the future.

How should you structure your marketing program? What should it accomplish? What is the role of video and Web 2.0 tools?

Customer Perception creates market share and density of business in a territory that creates a natural productivity advantage that you can leverage into additional profits with leadership productivity in operations and driving high gross profit per order with marketing. Marketing needs to create preference for your company and your products. It also needs to remarket additional products and services to customers once they have been attracted to build the average gross profit per order, the biggest determinant of customer profitability. But how does a distributor mix both tradiional media and Web 2.0 media in this Web 2.0 world? Read on (Excerpt from Discover Your Core, Then Go For More)

This is a timeless Neil Gillespie article that was downloaded over 2,000 times from 1997 through 2003 from one of Neil's former sites. Gillespie now says that while consolidation is not proceeding at a rapid pace right now (2010), competition is nevertheless fierce in the downturn and distributors must focus on market share as one of the cornerstone growth strategies in the new economy. you've got to outperfrom and outmarket yoru competitors. But how? This article makes it plainly clear that you need to focus on your share pisitions and figure out how to take share form competitors by becoming a tougher one yourself.

How do you get an account from old Joe from the competitor's distributor? The guy who's had a 25 year relatiionship with the account you want? You do it just like you got a girlfriend away from another guy in high school. That's right... you position yourslef as the "positive opposite" of everything that irritates the girl about the other guy, while being even more of a great guy to everyone she knows. Exactly how? get a hold of this article and find out.