Do You Want To Know How To Grow Profitably in ANY ECONOMY?

1. Discover your true core business
2. Make it productive and scalable... where the rate of profit increases with growth
3. Add growth initiatives to your core using a scientifically designed sequence that leverages core resources outward from the core

I will GIVE you this formula in the book!
Strategy is most often the opposite of what you think, says author Neil Gillespie. Growth isn't about leveraging what you know, it's about learning what you don't know in order to grow.

The secrets are found in Gillespie's two key tools for profitable growth: The uniquely strategic yet simple wisdom of The Profit Triad and the companion 8 Steps to Breakthrough Growth.

Note: There are a limited number of copies from the first edition available June 1, 2010. Orders are limited to 2 copies per customer. Please call 865.531.7993 if you would like to order more copies than two (2)

Here's Neil Gillespie Previewing the Book

The “Discover Your Core, Then Go For More” method is about:

• Making profits and generating cash, not just sales

• Driving all three points on The Profit Triad for peak profitability and growth:

• Expanding your view of growth opportunities for a never ending progression of growth

• Practicing the humility, intellectual curiosity, and commitment to go after what you don’t know or don’t know how to do in order to grow

In this book I will teach you the Eights Steps to Breakthrough Business Growth:

1.     Know The Game You’re Playing
To grow, you need to make growth your number one priority. You need to embrace the more humble, listening, and intellectually curious aspects of your personality. You need to know how to choose your core business, how to choose the growth opportunities that leverage your core to maximize ROI, and how to get your organization to embrace growth and the fundamental principles of profitability for your business.

2.     Discover Your Core
You need to discover and define a core business that is the intersection of three things: You can provide leading value to the market, your enjoy doing it, and you know how to be extremely productive in order to make a profit. Then optimize your business performance in the core to create a solid platform for profitable growth.

3.     Target Additions to the Core
You need to choose growth opportunities that increase sales but also leverage your core investments to maximize ROI. You also need to expand your vision of growth opportunities to be on more growth fronts in this “new” slower growth economy.

4.     Commit To Paying The Price
Weak owner commitments lead to weak employee and successor commitments. You have to define who you are and communicate your vision and commitment to the team to make the eight steps work for you. Plus, figure out what your money commitment is as well.

5.     Develop The Core Team And Culture
It’s the singer of the song that makes the music move along. “The Who” sung that in the song “Join Together” and they were right on. Learn how to get everybody singing to the same page of lyrics and music by involving them in the process of culture transformation and growth planning.

6.     Optimize Your Core Productivity
Speed at a low cost is where it’s at, whether it’s in the front room (sales), the back room (purchasing, warehouse, accounts payable, accounts receivable, pricing or SPAs), inventory management or your logistical system. Get your cost per line item delivered down and your gross margin relative to transaction expenses up.

7.     Drive Your Business with 3D Marketing
First you need a message, then you need an army to carry it, then the army needs a system to plow the ground ahead of them and manage the campaign to market share victory - prospect by prospect. Optimize all three of these with the right value strategy and this completes the cycle of growth. Except for the next step: a time for reflecting and refocusing.

8.     Redefine The Core, Return To Step 1
An expanded core business brings you closer to an expanded set of growth opportunities. The next county is now closer. Selling one more product line to a different buyer in the customer’s facility brings you closer to something else that buyer purchases. The more you grow, the bigger the set of opportunities. So you need to go through the eight steps all over again. This time, at a higher level of consciousness.